Product

I help teams understand what problem is actually worth solving before they invest time and money into building solutions.

This includes:
- user interviews and JTBD analysis
- identifying real pain points and workarounds
- opportunity mapping and prioritization
- turning vague ideas into clear problem statements

Most MVPs fail not because they’re too small — but because they’re built around the wrong idea.
I help teams define:
- what must be built
- what should be postponed
- and what should not be built at all

Using evidence from discovery and validation, I help you scope an MVP that:
- delivers real value
- reduces risk
- and can be built fast without unnecessary complexity

I help teams turn insights into clear product direction.
This includes:
- defining product vision grounded in user reality
- aligning business goals with user needs
- creating roadmaps teams can actually execute
- making trade-offs explicit and intentional

Before anything goes into development, I help teams test assumptions early.
This includes:
- rapid prototyping (hours, not weeks)
- usability and value testing
- learning from real user behavior
- validating or invalidating ideas fast

I work closely with founders and PMs who want a senior product perspective.
This includes:
- product reviews and audits
- discovery process setup
- decision support during critical moments
- mentoring PMs growing into senior roles