B2B Customer Discovery Checklist
Stop guessing. Start validating with real B2B customers.
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Most B2B products don’t fail because of bad execution — they fail because teams skip or rush customer discovery. This checklist gives you a practical, step-by-step framework to validate problems, stakeholders, buying context, and willingness to pay before you commit engineering resources.
What’s Inside
- Problem Validation Checklist — Ensure you’re solving a real, urgent business problem (not a hypothetical one).
- Stakeholder Mapping — Identify users, buyers, influencers, and blockers early.
- Customer Interview Guide — Structured prompts to avoid leading questions and false positives.
- Buying Context Validation — Understand budget ownership, approval flow, and timing constraints.
- Signal vs Noise Filters — Separate polite interest from real demand.
Built for early-stage discovery and continuous validation in B2B environments.
Designed For
B2B Founders, Product Managers, and Discovery-driven teams who want evidence-based product decisions instead of assumptions.
Format
Checklist / Framework (Notion-friendly, easy to reuse)
